VITABAYA is more than just a name, it is an interpretation of our core value: Vitality In Traditional Abayas.VITABAYA was founded by Sarah, reflecting her passion for fusing cultural heritage with modern fashion, with the hope that the brand will redefine the way Abaya is Perception.
Sarah was born into a Muslim family focused on tradition and family values. From a young age, she was immersed in the rich Muslim culture and had a great love for abaya. However, as she grew older, she realized that the traditional abaya lacked innovation and fashion, and felt that the abaya should not only pass on the culture, but also reflect the vitality and self-confidence of modern women. Therefore, she decided to create an abaya brand that combines tradition and modernity.
The story of VITABAYA began when Sarah was at a family gathering. On that day, she wore an abaya of her own design, which was not only comfortable and generous, but also combined the advantages of traditional culture and modern fashion, and was unanimously praised by her friends and family. Everyone encouraged her to spread this design, and it became an opportunity for Sarah to start her own business.
In creating VITABAYA, Sarah faced many challenges. She delved into the traditional Abaya making process while learning the concepts of modern fashion design. In order to find the finest fabrics and the best craftsmanship, she traveled to the Middle East and Southeast Asia many times to talk to local fabric traders and artisans, striving for the highest quality and craftsmanship in every VITABAYA piece.
Sarah's efforts have not been in vain. Each piece of VITABAYA's Abaya is meticulously designed and crafted to retain traditional elegance while incorporating modern vigor. Her creations have quickly gained recognition in the marketplace, with many women finding that wearing VITABAYA's Abaya not only makes them feel comfortable and confident, but also reveals their unique personality and style.
VITABAYA not only focuses on the appearance and quality of the clothing, but also on the feelings of the wearer, Sarah hopes that every woman who wears VITABAYA Abaya can feel the heart and care behind the clothing, and be able to find their own share of self-confidence and beauty in the intersection of tradition and modernity.
Sarah hopes that through VITABAYA, more women will be able to feel the charm of traditional clothing and at the same time enjoy the self-confidence and happiness brought by modern fashion. VITABAYA is more than just a piece of clothing, it is the continuation of the unique story of each and every wearer, and is the best interpretation of vitality, elegance, and self-confidence.